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Saturday, September 03, 2011

MICROSOFT ADWORDS


Search Engine Optimization

search engine optimization with bing

Definition
Search engine optimization (SEO) improves the ranking of unpaid or organic listings that you might see in Bing™ search engine results. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive. SEO considers how search engines work and what people search for, and then it optimizes sites to include relevant content and coding to increase relevance and remove barriers to the indexing activities of search engines.

When I buy this type of advertising with Microsoft, where does my ad appear?
Microsoft Advertising does not offer SEO. However, its adExcellence Membership Directory can help you find a member that is experienced in SEO. Bing also provides webmaster tools and resources that your site administrator can use to help you optimize your search engine rankings and results. 

When should I consider this type of advertising?It is good to utilize SEO as a foundation for any digital marketing program to organically generate traffic.

What are the pros of this method?
SEO carries no advertising placement costs. The only cost is time and fees for an SEO agency if you need assistance.

What are the cons of this method?
SEO can be time and resource consuming, and it is not guaranteed. Rankings will fall if you do not continually work on SEO.

What monthly budget levels are required to participate?
Microsoft doesn’t offer SEO services but its adExcellence Membership Directory can help you find an SEO expert, or the webmaster tools and resources can help your or your site administrator hit the ground running.